Sophisticated black is punctuated by loud pops of color (pun intended) that reflect the product experience. Luckily, with a 2015 rebrand they turned their sonic brand into a treat for the eyes. Sonos has the exciting challenge of communicating their audio-centric brand visually. Its yellow, red, and blue tri-color scheme brings a sense of warmth, making the brand feel more welcoming-exactly what you want from an airline. 6) Southwest Airlinesįollowing in the steps of branding titans like Virgin, Southwest Airlines recently unveiled a fresh rebrand that injects the brand with a little more personality. From their Twitter banners to their Instagram, it conveys a sense of endless creativity to match the brand’s ever-evolving toolkit. Its 2017 rebrand features a vibrant, colorful, imagery-heavy identity that is a drastic change. When Dropbox began, they were rocking a minimal design, but as the brand evolved, so did its brand identity. Meanwhile, their Instagram is packed with fun illustrations and unique digital collages that play with the brand colors in creative ways. Their packaging uses their signature green, which reflects their natural, non-GMO ingredients while providing a backdrop that allows the fruit to pop. Yogurt might not be the most thrilling product, but our team has a major design crush on Chobani’s visual identity. Through their people-heavy imagery and bold pink logo, they encourage people to make the most of life-and use Airbnb to do it. Just like their service, Airbnb’s branding is all about living an active life. With inspirational quotes and charming illustrated characters, they ensure a cohesive experience with every piece of content. Naturally, the identity extends to their site, app, and even their Instagram. Meditation app Headspace also features a cheery color palette that brings joy (and delivers on the mission of their meditation app: less stress, more joy). Their soothing beige and blue brand colors, plus hand-drawn illustrations, bring a sense of comfort to everything from their website to their Facebook. (See their quarterly print magazine Woolly. 1) CasperĬasper is the mattress startup that has disrupted the industry with not just an innovative business model but a slick visual identity and content marketing strategy. We always love to celebrate great work, so we’ve rounded up some of our team’s fave brands to show you the best real-life examples of a visual identity at work.įrom beer to bedding, each of these brands artfully uses their visual identity to entice and engage in creative ways. 15 Brands With an Awesome Visual Identity That makes it harder for your brand to connect with and establish a relationship with the people you’re trying to reach. Luckily, there are plenty of brands out there that are doing it right. But if your visual identity is disconnected, inconsistent, or an inaccurate reflection of your brand, you aren’t telling a cohesive brand story. It’s easy to assume that just because you have an identity-logo, colors, typography-that it is effective. From your packaging to your social presence, a strong visual identity instantly communicates who you are, what you’re about, and why people should want to interact with you.Ĭonversely, a weak identity can degrade your brand experience. A beautifully designed visual identity doesn’t just support a brand it elevates it. From data visualization, to motion graphics, to infographics, we’re obsessed with design in any medium-especially when it comes to branding. With Clita, we've created a new type of pleasure that anyone can enjoy.In case you didn’t know, we’re major design geeks. The box and design are all about elegance and refinement, making it a product that people will want to keep and cherish. On one side, we've included the name of the product, and on the other, the number "1," representing the first of an upcoming collection of disruptive new sex toys. The box features the same shade of pink as the toy, with a top panel that represents the vibes emanating from the metallic sphere. To showcase the unexpected design and preciousness of Clita, we developed a jewelry box that enhances the overall experience. With Clita, we've created a precious and refined experience to be discovered. The design is inspired by the clitoris, with vibes starting from the central metallic sphere, making it an inclusive toy for everyone. The pink packaging and an editorial typeface give the sex toy a high-end and refined aesthetic.Ĭlita is more than just a sex toy - it's a new way to approach pleasure through multi-love gestures. The packaging system is inspired by the emotional pleasure of sensual touch, motivated by the clitoris. Auge Design is behind the creative packaging for the sex toy brand Clita.
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